Friday Likes 265

We start off with a couple of mild-mannered projects and end with a doozy this week, with work from Auckland, Buenos Aires, and Mexico City. 246 Queen by South 246 Queen is a historic building in Auckland, New Zealand, spiffily renovated for commercial office and retail space. Taking cues from the architectural details — like rounded-corner windows and the long courtyard-like space — local firm South has designed a crisp, minimalist “Q” logo and a stunning set of marketing materials. The monogram, used large in the layouts and neatly tucked into the bottom right corners where the tail of the “Q” nestles naturally, is accompanied by small and elegant typography throughout and delivered in a soft, creamy, and peachy color palette. What this identity says i