Donatos, Quaint no More

Compared to Pizza Hut or Domino’s, Donatos is by far not a big retail chain, but the 45-year-old pizza place that started with (as the web site proudly states) $1,300 does have a good following in its hometown of Ohio, as well as franchises in Alabama, Ohio, Indianapolis, Orlando, North and South Carolina. On February it officially launched its new identity and campaign, but the identity has been in the works since 2006 undertaken by Interbrand’s Design Forum — somebody needs an update of their own if you know what I mean. The new logo and a prototype store were tested in a 1975-square-foot prototype in a western suburb of Columbus in 2006, and here you can see some nice shots of the updated interiors and exteriors. Having never been to a Donatos I can’t vouch for t