Sun Rises in Hillshire

Established in 1939, Sara Lee Corporation is a global manufacturer and marketer of consumer brands that span coffee, tea, and meats and include the eponymous Sara Lee (deli and desserts), Jimmy Dean, Douwe Egberts, and Hillshire Farms. Earlier this month Sara Lee announced that it would be splitting the company into two “pure-play” companies — each focusing on a single category of products — the first to be renamed Hillshire Brands taking over the North America production of meat-centric food products and foodservice operations while D.E MASTER BLENDERS 1753 (all caps!) will focus on international coffee and tea. The focus of this post is on Hillshire Brands; logo for D.E is noted for reference at the end of the post. The new logo was designed by Minneapolis, MN-bas