Triangle is as Triangle does

Established in 1880 and selling educational materials since the 1890s, Houghton Mifflin Harcourt (HMH) today is one of the leading and the world’s largest providers of pre-K-12 education solutions and one of the longest-established publishing houses. Further official description: “HMH’s interactive, results-driven education solutions are utilized by 60 million students in 120 countries, and its renowned and awarded novels, non-fiction, children’s books and reference works are enjoyed by readers throughout the world.” Today, HMH introduced a new identity designed by New York, NY-based Lippincott. Existing range of logos. It’s actually not that bad. As we change, our brand needs to evolve as well. We must signal to the market that HMH reflects one company,