New Logo and Identity for Optus by Re

Established in 1992, Optus is the second largest telecommunications provider in Australia (behind Telstra) offering mobile, fixed, and broadband services to consumer and business customers. You might remember that in 2013 we reviewed their big redesign that got them out of the brand doldrums. It may feel like a quick three years since that launched but a lot has happened in that span — mainly the mass consumption of entertainment via mobile devices and the rise of Netflix — which has spurred Optus to take the next step probably in hopes of dethroning Telstra but if not, at the least, be a kick-ass runner-up in the market, which feels achievable now that Optus is integrating Netflix into its services and buying the exclusive rights (in Australia) to the English Premier League. E