New Logo and Identity for Rostelecom by Saffron

Established in 1993 and originally focused on long-distance telephony, Rostelecom is now the largest provider of telecommunications services for the government, businesses, and consumer individuals in Russia. With 170,000 employees, Rostelecom provides internet, cable television, and mobile and landline phone services for over 13 million subscribers. The company is currently expanding into cloud-based solutions, data centers, cybersecurity, and other services that required a more comprehensive brand and identity to complement its B2B and B2C services. This past September, Rostelecom introduced a new identity designed by Saffron. Brand statement. We developed a visual identity based on the brand idea of revealing the other side. On one side is you, and on the other side, the experiences or