New Identity for Philo by Sibling Rivalry

Philo is an American internet TV service based in San Fransisco, California. Philo streams more than 70 live channels and 75,000+ on-demand titles for $28/month. Founded by two students at Harvard in 2010 as an experimental dorm-room project, the company now has 100 employees and has grown to over one million subscribers. Philo sits in direct competition with Sling. In 2024, they partnered with New York, NY- and Los Angeles, CA-based Sibling Rivalry to create a new visual identity and overall brand positioning. Leaning into a streamlined brand identity and customer-obsessed ethos, Sibling Rivalry positioned Philo as an antidote to the complexity of a tumultuous market: “Our goal was to clarify and amplify what makes Philo so special, setting the stage for the company’s continued grow