New Logo and Identity for VEEPS by Porto Rocha

Founded in 2018 by brothers Joel and Benji Madden of the band Good Charlotte, VEEPS is a streaming service that offers access to live and on-demand events and concerts anytime, anywhere. As the official live-streaming platform for Live Nation and Ticketmaster events, VEEPS has reached millions of viewers with shows from some of the biggest names in music, from Billie Eilish to Bob Dylan to Lil Wayne. They worked with Brooklyn, NY-based Porto Rocha to develop a digitally native, motion-driven identity system and product redesign. VEEPS had passion, ambition, and strong ties to music culture — but their identity looked like any other neutral tech brand. With a respected roster and high-quality product poised to scale, they needed a brand that would allow them to show up as a leader in entert