New Logo and Identity for Vrbo by FÖDA

Established in 1995 as VRBO, which stands for Vacation Rentals By Owner, is exactly what the unpacked acronym says. It is basically an internet OG and the precursor to the now more popular Airbnb. Purchased by Homeaway — a vacation rental marketplace — in 2006 which in turn was acquired by Expedia in 2015, VRBO has more than two million rental listings in 190 countries. Last week, VRBO announced it would switch its name from being pronounced “V. R. B. O.” spelled out to “Ver-boh” and changed its written form to Vrbo, along with a new logo and identity designed by Austin, TX-based FÖDA. The Vrbo rebrand is both baton pass and design sprint. Brought on board by the VP of Design, our task was to learn from their internal strategy work, process the research