New Logo and Identity for dospuntos by Brand Union

Launched this year, dospuntos is a new residential real estate developer in Spain with the premise (and promise) to do things differently and with a new generation of home-owners in mind. They have launched with two buildings, one near Madrid and the other not so near in A Coruña, with the goal of selling 2,000 residences each year by 2019 and starting with the capital to build 7,000 residences across Spain. One key thing for our non-Spanish speaking audience: the name dospuntos is “dos puntos” joined together and dos puntos is how the colon punctuation mark (:) is called in Spanish, literally two dots (or more grammatically correct, two periods — the semicolon we call “punto y coma”, period and a comma). The new identity has been designed by the Madrid office