Buscapé

Founded in 1990 and known best for their price comparison website, Buscapé is a Brazlian e-commerce company with over 14 service sites. Their new identity was designed by Ana Couto Branding & Design. According to this story, Google Translated: “The concept of the foot (footprint) — which seeks new offers — replaced the arrow on the earlier mark. (…) The shape of the icon is a brand new price tag, a stamp and a foot. In addition to the symbol itself, we have a visual universe language, where the “feet” come to life and run quickly in search of the best bid.” The foot in action below (or after the jump). Thanks to Luã Leão for the tip.