Penalty to the Future

Launched in 1970, as part of Brazilian company Cambuci SA, Penalty is a comprehensive product line of soccer shoes, clothing, socks, accessories, and balls. From beach soccer, to indoor soccer, to field soccer, Penalty has everything a player would need, manufacturing all of its own products locally in Brazil. Penalty is a major sponsor of soccer teams in Brazil as well as in Argentina and is the official ball of various tournaments and leagues. Earlier this year, Penalty introduced a new logo implemented across all of its products designed by Sao Paulo-based Oz Design. Custom typeface that “Integrates the gracefulness and sensuality of curves with the precision and performance of the straight line.” Images from the brand book. Television ad. Without a doubt the old logo was be