Badge of Honor

Over the course of four weeks, Argentina’s Racing Club (one of the country’s top teams) slowly altered its badge on player uniforms, subtly degrading the design and shape, creating some buzz on social media from the few eagle-eyed fans that noticed it. The reason for it was to raise awareness for testicular cancer, which can develop in as little as four weeks and be barely noticeable. The campaign was done in collaboration with FUCA, a cancer research and prevention foundation.