Infinite Weave

Established in 1994, Mobiltel, more commonly known as M-Tel (now just Mtel), is the largest telecommunications mobile company in Bulgaria. It now offers internet, cable, and home phone services to complement its mobile dominance and landscape ubiquity with 180 stores across the country. Earlier this month Mtel introduced a new identity designed by London-based Saffron. Based around the idea ‘More. Me’, the brand celebrates the variety and diversity of Mtel’s customers and recognises the different needs and aspirations they each have. […] By aspiring to give customers infinite possibilities, the brand’s new identity is a combination of Mtel’s previous prominent M and the infinity symbol. The colour red that Mtel owns in Bulgaria was extended with fresh t