Like Every Other Logo

Established in 1994, Mobilink is the leading telecommunication service provider in Pakistan offering voice (mobile) and data (internet) services to more than 36 million subscribers. This month Mobilink introduced a new logo, designed by Wolff Olins — led by its Dubai office — and a new tagline in Urdu, “Har Dil, Har Din” that translates to “Every Heart, Every Day”. Old family of logos. Whilst retaining a sense of Mobilinks heritage through the letter M in the orb, the main inspiration of this newly launched visual identity reflects leadership, innovation, togetherness and positivity. The core idea of the transformation is “Being One,” reinforced by being your link to “a bigger, brighter, better everyday.”— Wolff Olins blog p