A + L = Infinity

In April of 2006 Paris-based Alcatel announced that it would merge with New Jersey-based Lucent Technologies, creating one of the world’s biggest telecommunications companies. This past December 1st, the merger was official and a new identity for the siamesed company was unveiled.The identity was designed by EURO RSCG Worldwide — yes, I know: “Huh?” — and the resulting icon for the identity is dubbed “The Infinity Symbol” formed by the literal unity between Alcatel’s “A” and Lucent’s “L” in what the press release describes as an icon that “looks as if it were drawn by hand” and, more importantly, “portraying the combination of two great companies creating a better future for its employees, its c