A Merger that Doesn’t Add Up

Caixa Sabadell has handled all my banking for the past five years or so. Although I’ve been quite satisfied with their service overall, I have become increasingly irritated by the lack of cashpoints available. So, when informed that the bank was merging with three other Catalan banks, I was hoping this would result in an improved service and especially more free-of-charge ATMs. However, earlier this year, my local office was suddenly closed down and now it seems resources have instead been spent on rolling out a new umbrella brand for the four banks involved in the new merger. Even if the merger would result in more cashpoints, having seen the first examples of the new brand image, I’m not too sure I would like to be seen using one.The new brand, called Unnim, is the result of