The Omnicalm before the Storm

First announced one year ago, Omnicom has completed the acquisition of IPG and as part of the restructuring of its creative offering, TBWA, BBDO, and McCann will remain as the three main networks while FCB, DDB, and MullenLowe will cease to exist as they roll under the big three. Along with the 3,200 and 3,000 employees respectively that IPG and Omnicom already let go in 2025, an additional 4,000 will be eliminated — roughly 8% of the two organization’s 2024 headcount. “Boutique” subsidiaries like The Martin Agency, Goodby Silverstein & Partners, Zimmerman, Carmichael Lynch, and GSD&M, among others will continue to operate under their original name. Gotta love a conglomerate.