Follow-up: The Hub Launches

In February we reported on the logo for The Hub, a new channel launched by the partnership of Discovery Communications and Hasbro aimed at the 6 – 12-year-old demographic with programs like My Little Pony, Strawberry Shortcake, Transformers, and G.I. Joe. The Hub premiered this past Sunday on 10/10/10 with a very convincing on-air identity by Los Angeles-based Troika, who also developed the logo and have posted a nice case study on their site, some of it excerpted here. Logo exploration. Click image to see bigger. Age-appropriate flexibility. Custom typeface. The Hub logo looks like it will live in perfect harmony with other entertainment logos like Xbox and Wii, and is even more so in tune with toy packaging graphics, with unapologetic bevels and shines. […] But those same qu