Branding Veggies

Here is something to change the mood a little bit, because it isn’t just corporate logos, or brands for all sorts of liquids that occupy most of our time and, in fact, branding for children’s products is probably one of the biggest, influential and most underrated specialties of identity design. If you don’t have any kids — or if you have kids, but find the notion of cartoons imparting moral tales and focusing on Christianity and Biblical themes to be too much — Veggie Tales is a 15-year-old cartoon featuring vegetables with eyes and mouths, that has exploded in TV ratings, DVD sales and box office ticket sales. I have yet to see these talking veggies, since our daughter is more preoccupied with dinosaurs and Caterpillar trucks, but their presence in the marke