Energizing Eindhoven

Because my knowledge of Eindhoven is minimal, here is a slightly edited Wikipedia description: “Eindhoven is a municipality and a city located in the province of North Brabant in the south of the Netherlands, originally at the confluence of the Dommel and Gender streams. The city had 218,559 inhabitants (November 2012) and 261,082 if adjacent Veldhoven is included, making it the fifth-largest city of the Netherlands and the largest of North Brabant.” A new identity for the city has been launched by Eindhoven365, an organization that combines the operations of CityDynamiek and Eindhoven VVV (the regional tourist bureau) to establish a “clear city marketing strategy for the purpose of creating a strong brand policy and brand perception for the city of Eindhoven”. The