Living Art

SECCA, or the South Eastern Centre Contemporary Art, is a contemporary art centre in North Carolina. Originally founded in 1956, the organization really got going in 1976 thanks to a philanthropic bequest of industrialist James G Hines’s 32-acre estate. In 2010, after an extensive renovation, they turned to Pentagram partner Luke Hayman for a new visual identity to compliment their shiny, newly updated art space. Curiously, for an institution their age and square footage, SECCA are a non-collecting institution, that is, there is no permanent collection from which they curate exhibitions. Once an exhibition of artworks at SECCA finishes, it all goes back where it came from, opening the way for an entirely fresh new exhibition. It’s this aspect of the organization from which Pent