Attack of the Red Gradients

Established in 1976, EDP (Energias de Portugal) is not just the largest electricity and energy company in Portugal but also a major player globally with presence in Spain, Brazil, and the U.S. with more than 12,000 employees worldwide. It’s also the third largest wind operator in the world. Last week EDP unveiled a new identity designed by Sagmeister Inc.Both EDP and the new identity and are dynamic rather than a logo, EDP now has seven logos that can be used interchangeably. Through the use of circles, squares, triangles and semicircles, it is possible to combine innumerable different forms that make up the backdrop for the monogram, which remains in all of them. The name is always present and EDP is the common denominator in all the logos of EDP. Now the group is global.— EDP