New Logo and Identity for BIMA by Only

Established in 1985, BIMA (British Interactive Media Association) is the professional member organization for the digital industry in the UK. It provides networking and learning opportunities for its members as well as lobbying on behalf of the industry in various aspects. BIMA also manages the BIMA Awards and a Hall of Fame. Last month, BIMA introduced a new identity designed by Leeds, UK-based Only. The previous BIMA identity was rooted in the past and limited in influence beyond the inaugural BIMA Awards. The cornerstone of BIMA’s new identity is their redesigned logotype.Only project page Logo detail. The previous logo had a decent idea, with the mouse cursor appearing in the counterspace of a community-conveying ribbon. It was even well done, as far as infinitely-looping ribbons