New Logo and Identity for the Recording Academy by Siegel+Gale

Established in 1957, the Recording Academy is a U.S. organization that represents performers, songwriters, producers, engineers, and all music professionals while honoring achievements in the recording arts and supporting the music community. Headquartered in Santa Monica, CA, with 12 chapters across the country, the organization is best known for its annual Grammy Awards, presented since 1959. This month, the Recording Academy introduced a new identity designed by Siegel+Gale. By introducing color and rendering the gramophone in both static and animated form, the new logo illustrates the variety of music genres and music creators the Recording Academy advocates on behalf of. In its pure graphic form, the gramophone remains the core identifier for the GRAMMY Awards and the Recording Academ