The Cat got Peugeot’s Tongue

It’s not everyday that we begin the critique of an identity prefaced by the accumulated equity of 200 years but… Peugeot was first established in the Montbeliard region in eastern France in 1810 by brothers Jean-Pierre and Jean-Frédérice as a steel foundry manufacturing a bevy of industrial products, from simple saw blades to coffee grinders. In 1885 another Peugeot family member first dabbled in wheeled locomotion by producing a bicycle, and four years later they introduced a steam-powered tricycle and by 1910, Peugeot was fully committed to the burgeoning automobile industry (see video at the end of post for this vast range of products). The rest, well, is history, as Peugeot has become one of the most well known and respected names in the automobile industry (