New Identity for The Mill by SomeOne

(Est. 1990) “The Mill is a post-production and visual effects company launched in 1990 with offices in London, New York, Los Angeles and Chicago. The Mill is respected for high-end visual effects, award-winning moving image, design and digital projects for the advertising, games and music industries. The Mill is usually well represented at the numerous Advertising and Visual Effects awards ceremonies world-wide each year. Some of the major advertising campaigns include Sony, Nike, Levis, Honda and Adidas.” (Source: Wikipedia) Original logo by North in 1999. The identity, explained. More applications at the relevant link above.