New Identity for TBWA by Plau, Fuze, and In-house

Founded in Paris, France in 1970 and headquartered in New York since 1993, TBWA is a global collective of ad agencies that has spent the last 40 years helping shape the landscape of commercial art. In that time they’ve garnered their share of awards from organizations like AdWeek and Fast Company, but more impressive is that many of their campaigns have crossed over from the world of advertising to become pop-culture phenomenons in their own right. Apple’s 1984 Super Bowl ad? Crash Bandicoot yelling at Mario through a megaphone? iPod silhouettes? The Taco Bell chihuahua? The Jack in the Box mascot, Jack Box? All TBWA. Today they operate in over 40 countries and maintain a portfolio of high profile clients such as Adidas, Gatorade, Apple, McDonalds, and Nissan. The brand refresh