TVA Embraces Gradients

Established in 1971, TVA is a communications company with two main businesses: (1) television, where it operates the most viewed network in Quebec that includes the namesake channel as well as eight other specialty channels, and (2) publishing, where they produce over 75 magazines, making it the largest publisher of French-language magazines in Quebec. Last week TVA introduced a new logo for its parent company, TVA Groupe, its television channel, and it will continue into the rest of its properties in the coming months. The identity was designed by global agency Sid Lee.TVA today unveiled a new logo, which stands as a symbol of a strong brand is modernizing, a brand synonymous with innovation, agility and creativity. This new identity is a reflection of a company that is always on the look