Univision Needs More, More, Más

Launched in 2002 as TeleFutura by parent network Univision and quickly rising as the second most watched U.S. Spanish-language television network, the recently renamed UniMás has been retooled specifically for Hispanic millennials with programming geared to a “younger, bicultural audience,” as well as complementing Univision’s programming plus being its “cultural connection más the coolest content for young, U.S.-based Latinos.” The new name was conceived internally as a combination of “Uni” from Univision and “Más” for “More” and “Plus” in Spanish while the identity and on-air graphics were designed by Troika.The UniMás name was brought to life through a logo mark that alludes to Univ