Brand
2021The Messy Middle
One of the most difficult (and costly) aspects of a large rebranding is replacing signage and here we have a case of it happening in real time in the wild as a Sheraton in Laval, Québec (right outside Montréal) updates the new logo introduced in 2019. Photo by Brand New reader Aaron Bouvier. (There is no actual link to this story so it just goes to the Noted post of the redesign.)
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