New Logo and Identity for Veikkausliiga by Bond

(Est. 1990) “Veikkausliiga is the top professional football league in Finland and the highest tier of the Finnish football league system, consisting of the country’s 12 best clubs. As one of the northernmost football leagues in the world, Veikkausliiga follows a spring-to-autumn season, typical for cold-climate European leagues. The league format ensures that every match counts: after 22 rounds (each team playing against every other team twice), the bottom six clubs compete in a single relegation round, while the top six advance to a double championship round. Interest in Veikkausliiga and Finnish football has been on the rise, particularly since the Finland national team qualified for its first-ever major tournament, UEFA Euro 2020 (postponed to 2021). The excitement is set to grow