New Logo and Identity for American Express by Pentagram

Established in 1850, American Express is a global services company that provides payment, travel, and expense management solutions for individuals and businesses of all sizes. In numbers, American Express, covers “more than 112 million business and consumer Card Members, 18 million American Express accepting merchants, hundreds of acquirers and 120 bank partners that connect through the American Express Network globally across 130 countries,” making it the the world’s largest card issuer by purchase volume and, perhaps not as well known, it’s also one of the world’s largest travel networks. Yesterday, American Express introduced a new identity designed by New York, NY-based Pentagram partner Abbott Miller. The identity redesign is part of a new global brand pl