New Logo and Identity for Reddit by Pentagram

Established in 2005, Reddit is an online community platform slash social news aggregation slash content rating slash discussion website categorized around different interests and powered by user-generated content. Founded by University of Virginia roommates Steve Huffman, Alexis Ohanian, and Aaron Swartz, Reddit has grown into a vast network of communities (called Subreddits) for every subject, niche, or interest imaginable, with each of them managed by volunteer moderators (known as Redditors). Today, the platform counts with more than 70 million daily active unique users; 100,000 active communities; and 16 billion posts and comments. According to Similarweb, as of October 2023, it is the 18th most-visited website in the world. Yesterday, Reddit introduced a new logo and identity designed