New Logo and Identity for Brand New

Established in 2006, Brand New — aside from being the thing you are reading this on and reading about — is an extensive resource updated daily with the latest and most note-worthy logo, identity, and branding projects. Part of UnderConsideration, co-founded by yours truly and Bryony Gomez-Palacio, Brand New began as a spin-off from our first blog, Speak Up, and had little to no big ambitions. The site’s traffic grew from 60,000 pageviews a month in its early years to a peak of 2 million in 2020 before shifting the site’s free access to a subscription-based model in order to survive the pandemic. While our traffic has been cut in half, with one million pageviews a month, we now have a dedicated and trustworthy audience of 31,000-plus subscribers (to which we are eternally gratef