Cracking Down on Comment Crime

I was hoping that I would never have to write this post for Brand New, but the growing flurry of offensive and useless comments in the past few months makes it necessary. Brand New has grown into one of the most popular blogs about identity design and many, many people in the industry around the world — from interns, to creative directors, to principals — turn to us for the latest work. To their (and my own) dismay everyone is consistently disappointed by the ensuing commentary, and while some may actually enjoy the car-wreck aspect of it, it has become, in some instances, too bile and hurtful. This is unacceptable.Like any person who runs a blog, I enjoy seeing the comment counts rise to 50, 70, 100 and more, but the truth is that no more than a quarter of those comments are w