Follow-up: the Y

Whenever we reach over a hundred comments in a single post it’s typically an indication of not just the popularity of a given brand but also of the attachment (positive or negative) we have to the identity of that brand. Last week’s the Y discussion fit was a good representation of this with plenty of strong opinions. As a follow-up, that will either change or further cement your opinions, Siegel+Gale’s Co-President, CEO, and Chief Creative Officer, Howard Belk, has shared some additional clarifications and intentions behind their work. Click image for bigger view. All of the text that follows is from Belk. The conversation around the new identity for the Y has been great. This is clearly a brand that people feel passionate about and of course those are the most exciting