A Penney for your Thoughts

First opened as a dry-goods store named the “Golden Rule” in Kemmerer, Wyoming by James Cash Penney in 1902, JCPenney today is a publicly-traded company with 11,000 department stores across the U.S. and Puerto Rico, mostly in shopping malls. Providing fairly decent middle-of-the-road merchandise, JCPenney is an extremely popular destination for finding affordable items without the top brand names attached — they develop many of their own brands. Yesterday, JCPenney announced that its transformation “to become America’s favorite shopping destination for discovering great styles at compelling prices” would be celebrated with a “bold new logo” that is set to go into effect at the end of this month. The new logo has been designed by Luke Langhus,