Ye Olde Pathmark

If you can’t tell the difference between the two logos above, that’s because there isn’t. Pathmark is a 40-year-old supermarket chain with 140+ stores in the states of New Jersey, New York, Pennsylvania and Delaware and is currently the 31st out of the top 75 supermarkets in the nation according to Supermarket News and, earlier this year, it launched a 55,400-square-foot protoype store in Kinnelon, New Jersey to capitalize on its new branding and merchandising initiative, “Go Fresh, Go Local”. So while the logo has stayed the same, the real changes have happened inside.Working with CBX in New York, Pathmark has completely rethought their store. “The Kinnelon prototype,” says Pathmark’s CEO John Standley, “is the culmination of a compreh