Follow-up: Gapgate

I never expected the Gap logo to be such a lightning bolt of attention. Yes, it’s bad and yes it’s a popular brand, but to have captured the attention of the whole internet, even reaching meme levels wasn’t something I ever expected the grilled chicken of retail brands to achieve. Despite not being the first blog to jump on the news, our traffic tripled to over 115,000 pageviews on Wednesday and doubled to 84,000 yesterday. This is not to brag about traffic, but a factual representation of the mainstream interest this redesign has gotten. The aftermath of the new logo’s launch has been both hilarious and painful. Following are the most interesting developments of the last 48 hours. Gap Responds On their Facebook page, Gap posts a status update on Wednesday with the