In Brief: Google Lock-ups

While the title of the post, “New Logo Look,” at the Official Google Blog is more of a tease than an actual new look for their logo, the small gesture of changing the way their myriad services and applications are displayed on screen makes quite a big difference. I’ve always thought that the logo/descriptor lock-ups for Google have been quite a mess and they are all kind of cobbled together differently depending on the space of web real estate where they would sit. So it’s nice to see some consistency being instituted. Who can name the typeface? Thanks to Iyaz Akhtar for the tip.