New Identity for Spotify by Collins

Launched in 2006, Spotify is (if not the biggest, at least) the most popular music streaming service today, offering over 30 million songs from leading labels including Sony, EMI, Warner Music Group, and Universal to more than 15 million paying subscribers and 60 million users overall. With the service growing exponentially in recent years, Spotify’s brand has gone from being merely an app icon on a mobile device to having to function as a — pardon the jargon — multiple touchpoint brand, promoting its services and content everywhere from its own app to across social media to live events. Spotify updated its logo in 2013 and has since doubled down on the black and green color palette, creating everything in that scheme. This month, that changes, as they have begun rolling