New Logo and Identity for Soundation by Kurppa Hosk

Established in 2009, Soundation is a powerful and high-quality online music production service for upcoming and established producers. Based in Stockholm, Sweden, the platform has attracted over 75,000 users and provides a “studio” to produce, remix, and record music directly on a browser; access to thousands of sounds, loops, effects, and instruments; and a like-minded community to share and collaborate with. At the end of last year, Soundation introduced a new identity designed by Stockholm-based Kurppa Hosk. Kurppa Hosk designed an experience that communicates the brand’s new ambitions: to facilitate musical creativity around the world. The design overhaul showcases a visual language that is consistent across all channels and touchpoints. Two interconnected rectangles