New Logo and Identity for NJPAC by Pentagram

Opened in 1997, the New Jersey Performing Arts Center (NJPAC) is an artistic, cultural, educational, and civic center in Newark, NJ, and one of the largest of its kind in the U.S., with its main hall having capacity for 2,800 people plus three other auditoriums. NJPAC presents more than 400 concerts (classical, jazz, rock, pop, urban, and world music), plays, recitals, spoken-word performances, and many other cultural experiences each year that cover everything from dance to musicals, comedy, poetry and family programs. Last month, NJPAC introduced a new identity designed by New York, NY-based Pentagram partner Paula Scher. The designers developed a custom proprietary typeface called NJPAC Sans, exclusive to the Arts Center. The font is based on ARS Novelty, designed by Angus Shamal, which