New Logo and Identity for 2016 Brand Nieuwe Conference by UnderConsideration

With our first foray into Europe of the Brand New Conference we knew we wouldn’t be able to go as production-crazy as last year with the identity materials given time, distance, sanity, and other factors. Still, we couldn’t go back to just the basics, so through some key twists in print production and hand-assembly we were able to generate something interesting, memorable, and, most tellingly, with a weird angle. Literally. (Full set of photos here.) Logo Main, static logo. Different logo configurations with ×××s in constant motion. I won’t spend too much time on the logo as the concept and construction of it is explained in detail here. The main evolution from that first explanation to the actual use was the flexibility of moving the letters around (as