Colorful Corporate Vortex
Established as “De Nederlandse Staatsmijnen” (Dutch State Mines) in 1902 by the Dutch government, DSM is a multinational corporation specializing in what they call “Life Sciences and Materials Sciences” which means that they create the ingredients that make up the ingredients of numerous products. From food and enzymes for animal food, to chemicals for crop protection, to ingredients for pharmaceutical products, to resins for paints, and more. Much, much more. DSM has over 170 locations worldwide and employs more than 20,000 people. This week DSM announced a new identity explaining that “This is the right moment to present our new identity to the world. We have successfully transformed DSM’s portfolio. We are now a true Life Sciences and Materials Scienc
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