Common Vision

Bausch + Lomb, — no longer spelled with an ampersand, now with a plus sign — the eye health company that began in 1853 in Rochester, New York as a small optical shop and has grown into a multi-billion dollar organization with 13,000 employees, now has a revised brand identity to better support their broad offering in over 100 countries. B+L describes their product offering in three categories: Vision Care (with well-know products like SofLens and PureVision), Pharmaceuticals (with products that treat eye conditions including glaucoma, eye allergies, conjunctivitis, dry eye and retinal disease), and Cataract and Vitreoretinal Surgery (delivering intraocular lenses and surgical instruments and devices). Chances are, if you’re wearing glasses or contact lenses, you’re