New Logo and Identity for Morrow by Checkland Kindleysides

(Est. 2016, launched 2021) Morrow is a brand of auto-focal eyewear that has lenses that switch between near and far vision, at just the click of a button. “Our story starts with Jelle De Smet and Paul Marchal. Using their combined experience in electronics and nanotechnology, the two pioneers invented the Autofocal lens. They saw a better way, where ageing eyesight is no longer a burden and progressive lenses were a prequel. And so Morrow was founded in 2016, followed by years of research and development and meticulous fine-tuning. We now launch our flagship Autofocal Eyewear that combines Active Liquid Crystal with a corrective lens to transform your vision, both near and far, at the touch of a button.” Morrow launched this June in Belgium. 3D rendering animations of how the g