New Packaging for McDonald's by Pearlfisher

Established in 1940, McDonald’s needs little introduction but to cover the basics: It is the world’s leading global foodservice retailer with more than 39,000 locations in over 100 countries. Approximately 93% of McDonald’s restaurants worldwide are owned and operated by independent local business owners. First announced in November of 2020, McDonald’s is now rolling out its new food and beverage packaging around the world — totaling 60 million touchpoints every day — which was designed by Pearlfisher. Samples of OLD packaging. Introduced in 2016, I was not a fan of the previous global packaging design. In retrospect I think I do now appreciate more the approach and the relative boldness McDonald’s went with while also acknowledging the solid visual impact the bags, boxes