McGreen

The German outpost of the fast food mega chain, McDonald’s, recently announced that around 100 of its restaurants in Germany will change their well-known red backdrops to a deep green by the end of 2009. McDonald Germany’s VP, Holger Beeck, stated that the move is “out of respect for the environment.” But Germany isn’t the first to go green, France has been leading the European greening since 2006, when it launched the internal L’Eco Journal and its web site now features the logo against said deep green. This move is part of a bigger effort by McDonald’s to actually be green philosophically, more than just aesthetically, as chronicled in the McDonald’s 2009 Global Best of Green report. There are a couple of items for discussion: a) Is literal